The eagle-eyed and inquisitive might have noticed a
flurry of activity around Haval and GWM's massive parts warehouse in
Durban - what with loaded trucks leaving the premises, signalling
"good-bye" to this facility. A facility that has done sterling duty
for over a decade.
And - before we go any further - remember that the
two companies are intertwined, with Haval as a purveyor of posh SUVs basically
being a prestige sub-brand of Great Wall Motors.
But far from signalling that something is amiss at
the company, it's actually testament to its epic growth as well as the fact
that it's here to stay as a permanent fixture on the South African automotive
scene.
The parts warehouse will - by the end of this month
- be situated in Linbro Park Business Park in Sandton. The new warehouse, not
too surprisingly, will be bigger and yet better-stocked than ever before. Which
is pretty much what you'd expect from this customer-centric brand.
The fact that the new warehouse is centrally
located will also benefit dealers and panelbeaters - and ultimately, of course,
the customer, thanks to yet quicker deliveries from the comprehensive parts
inventory.
In fact, it was never anticipated that space in the
Durban warehouse would be a problem. But with Haval in particular being one of
South Africa's fastest-growing automotive brands (and by the end of this year
you can expect to see at least 35 accredited dealerships) it has simply
outgrown the old premises.
Part of Haval's success also stems from the media
support the brand has enjoyed across several prestigious outlets, among them
IOL Motoring who had this (among other things) to say:
"In reputations we trust. Customers are
willing to pay top dollar for car brands that have paid their dues over the
years, and they tend to view newcomers with suspicion.
"Especially if those newcomers are built
cheaply and have dodgy build quality and safety, as has been the case with many
Chinese-built vehicles until now."
Added IOL Motoring:
"But, in the same way that Korean and Japanese
marques went from cheap-and-nasty to establishing solid reputations, Chinese
cars have been steadily improving over the past few years - some more than
others. Haval seems to be at the forefront of this Chinese automotive
revolution.
"It's the premium arm of working-class brand
GWM and it concentrates solely on SUVs. Its vehicles still offer significant
price savings over established market rivals but without the quality shortcuts
that have plagued so many Chinese offerings.
"A few months ago we were reasonably impressed
by the Haval H2 SUV we road tested, and now the larger H6 C has come our way
and bolstered our growing enthusiasm for the brand."
We at Haval can hardly disagree with that - nor can
our rapidly growing, loyal client base...
And as Tyrone Alberts, Haval South Africa's
National Sales Manager, puts it:
"With Haval Motors South Africa growing at an
accelerated pace, we have outstripped our current parts warehousing facility in
KZN, and therefore we are moving our warehouse operations to a new premises in
Johannesburg, with improved facilities conducive to efficient parts
distribution - as well as a first-pick rate of 94.1 percent."
Adds auto industry veteran Tyrone:
"We will now have every department of our OEM
operations under one roof. We look forward to improving our services to the
South African public and our dealers alike, enhancing their experience with our
award-winning brand and superb products."