Did you
know? Toyota Motor Corporation spent a total of $9 billion during just one
financial year (2017/18) on Research and Development including component
technology.
This
obsession with technological advancement with the sole aim of enhancing safety,
quality, durability, and reliability is just as engrained in the brand’s local
DNA. It’s for this reason that Toyota South Africa is wholly committed to the
aftersales support of all its products and has every single Toyota owner’s
interests at heart. The company prides itself on continuous technological development
to support its customers; this includes cost of ownership, genuine parts’
supply and genuine quality service, performed by Toyota-trained professionals.
Since October
2002, Toyota South Africa has offered complementary service plans on most of
the Toyota model range in an effort to contain cost of ownership, and ensure
its vehicles are serviced by trained technicians using only Toyota genuine parts.
All
Toyota-designed parts are required to meet the exact design requirements and
pass the Toyota standard testing in order to maintain the required durability
and safety standards. Toyota will never
wilfully lower standards or put any customer or their passengers at risk by
approving components that have not been thoroughly tested. This, after all, is
what defines Toyota genuine parts.
When
Toyota-designed parts are manufactured by a component company outside of the Toyota
manufacturing facility, they are required to adhere to Intellectual Property Rights.
What this means is that the part in question can only be manufactured for the exclusive
use of Toyota, whether this is in the manufacturing process and/or genuine parts’
supply. The Intellectual Property Rights belong to Toyota and these parts are
available to all via the extensive Toyota dealer network.
It’s
worth noting that some of these parts’ manufacturing companies do make components
for the aftermarket, but not to the same Toyota design or specification as the genuine
article when it comes to performance and quality.
Superficially,
they may look the same or similar, but the internal design as well as materials
and performance can, and often do, differ vastly. Where such differences exist,
these could impact on vehicle safety, durability and reliability. And, in the
event of an accident or consequential damage, the manufacturers of these
products may not voluntary own up and take responsibility for their product.
Toyota on the other hand has its brand reputation to protect, which is why it
goes to such lengths to instil confidence in its products.
So, the
million-dollar question is - are Toyota-designed genuine and non-genuine parts
the same? Regardless of how similar they
may look on the outside, the answer clearly is NO!